Subscribe to my monthly e-newsletter to receive writing and grammar tips. Learn more about other commonly confused words with my online Business Writing course. Raven has the letters AVEN in it, which stand for affect-verb-effect-noun. Grammar Girl suggests thinking of a raven to help you remember the difference. The storm affected my mood, but I used an umbrella so the rain had no impact on my hair-do. The thunderstorm affected my mood, but I used an umbrella so the rain had no effect on my hair-do.īecause many people confuse affect and effect, some people use impact instead of effect. Occasionally effect is used as a verb, meaning to cause or bring about a result. Occasionally affect is a noun when used in a psychological context to mean feeling or emotion. 1) To act on or cause a change in something or someone Example: The cold weather affected our travel plans. The weather affected the outcome of the Grand Prix. Unfortunately, there are a couple of exceptions. The easiest way to distinguish between affect and effect is to think of affect as a verb (doing word) and effect as a noun (naming word).
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